The Perfect White for your Wedding Dress

by Jorunn Hernes (Norway)

The best way to choose the correct white for your season is to begin by accepting that perhaps your best ‘white’ is not white.


Your Wedding Day

If you are getting married, you know that this is the one day in your life when you want to look your very best. And if you have had a colour analysis, you will remember that not all whites are created equal.

If you haven’t had a colour analysis, book one ASAP, before you choose your dress.

If you need more reasons to have a colour analysis, read this article.

Each season has its best white. 

Choosing a wedding dress is not easy. It should be the perfect style for your body, but it is also important to choose a shade of white that complements your skin. A wedding dress that makes you shine like you deserve on such an important day, and not make you look tired (or sick). So knowing your season is important when shopping for a wedding dress. And bring your colour fan!

Winter – crisp, clear white

If you are a winter, your best whites are clear, crisp whites. 

Dark Winter will choose a white that has the faintest hint of smokiness to it, rather than the optic white of True Winter.

True Winter will look dazzling in a crisp optic white, and combining it with deep black is stunning (but if you are the bride, you will of course wear all white). 

The Bright Winter white is white like snow with sunshine on it, a sheen of yellow is what brings the sparkle to the eyes of a Bright Winter. 

Spring – rich and whipped cream delicious white

The springs will look for rich, creamy whites, almost to the point of looking like whipped eggs.

Bright Spring white is the cooler side of spring, so let that reflect on the shade of white also. But it is better to go for a creamier white than an optic white. 

True Spring needs to look for whites that are bathed in sunshine and dipped in vanilla ice cream.

Light Spring will be fine with a creamy white with a side of sunshine.

Summer – hazy, cloudy, kitten white

The hazy summer clouds will be your guideline. Creamy and hazy soft.

Light Summer can handle a little more of a yellow tinge in the white, keep it hazy and not too bright white.

True summer is also best in hazy, cool but not bright white.

Soft Summer can go even a little more hazy grey. White with a hint of lavender sounds kind of perfect for a Soft Summer.

Autumn – whites that are not white

Ah, white for Autumns – a dangerous territory. Pure white on an autumn is a disaster. Wearing bright optic white is a recipe for looking older and more tired for all three autumns. 

Soft Autumn will choose the white of antique lace, a white that is muted with a hint of beige.

True Autumn will look far better in a very light beige than in pure white. One look in the mirror will confirm this, trust me.

Dark Autumns white is almost never white. She will look stunning in a light caramel colour. It will be your best white even though it isn’t white.

Jorunn Hernes is located in Norway, where she offers in-person 12-Season Colour Analysis. Jorunn blogs in English and Norwegian about colour and style, with particular focus on minimalism and practicality. Please click the link buttons below for more information.
Jorunn Hernes