South Carolina: Style By Laysa

South Carolina: Charleston

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Style By Laysa

Laysa Johnson

Business Hours :

By Appointment Only

welcome

It started with a question: Why don’t I feel like myself in the clothes that are ‘supposed’ to work for me?

That question led me down a rabbit hole of style systems and visual identity theories. With a background in psychology, product design, and branding, I had explored identity from multiple angles, but personal style still felt elusive. I was searching for a formula, something to tell me who I was and how to dress accordingly. But the deeper I went, the more I realized: no system could tell me who I was. Personal style isn’t something you find in a formula. It’s something you discover by getting to know yourself.

Now, as a certified Sci/ART Color Analyst and Personal Style Strategist, I help people reconnect with who they are and how they want to be seen. I blend color theory, fashion psychology, and real-life context to help my clients understand what style means to them. My work goes beyond aesthetics to uncover the emotional, functional, and social layers of getting dressed so my clients can show up with intention, clarity, and confidence.

My Philosophy: Style isn’t something you find, it’s something you’re already doing. It’s how you use the tools around you to function, feel, and show up. It’s personal, intuitive, and layered. When you understand it, it becomes powerful.

Testimonials

I am so happy I decided to get a color analysis with Laysa! I work in the beauty industry and have been into fashion all my life, but after becoming a mom and a subsequent career shift, I found myself lost in my closet, in stores, and what my personal style was with this huge life change! I felt so comfortable with Laysa and she was so informative of everything we were doing. I loved being able to see the difference in my skin when she draped different colors over me. Some colors I would never choose to try on, but after seeing the difference it made in my skin, I am totally going to be wearing them now! I’ve already ordered new lipstick, and I can actually see the difference it makes to my face (brighter, less tired, clearer eyes) compared to the usual colors I choose. I think any woman (or man) would benefit greatly from the services Laysa provides! I know from experience in the beauty industry that when you look good, you feel good, and I am so excited to be adding in the correct colors from my season so I can feel more confident in my clothes- whether I’m working, running errands, at the park with my children, or going out someplace special! Thank you Laysa!
- Samantha A
My experience with Laysa was phenomenal! I have always wanted to have my color analysis done and she was recommended to me by a friend. How grateful I am for that recommendation. She was so accommodating of my busy schedule. The analysis was not only fun but it was educational as well. She listened to everything I had to say and she was able to apply her knowledge to my thoughts and concerns. It truly felt like I was talking to a long time friend. I would absolutely recommend her! I have more confidence in my wardrobe and have gotten several compliments in my clothing since!
Heather
She is extremely passionate and I immediately felt her desire to help clients achieve their style goals. She was patient and kind throughout the analysis, stopping frequently to explain why certain color palates/seasons did not align with my skin tone and providing specific examples of how areas on my face changed with certain colors. Her thorough explanations made the analysis so much more understandable. The process is both objective with scientific backing and subjective, allowing her to use her creativity and keen eye. I truly cannot say enough positive things about her and her methods. My eyes have been opened to a world of color, whereas before I leaned towards purchasing neutral clothing options because I was afraid to venture out. This completely changed my perceptions of how to explore color clothing options while shopping, providing me with a guide to help me better understand which palates brighten my eyes or accentuate my bone structure. She was also instrumental in educating me on various makeup options that compliment my color season, allowing me to now have a more clear direction when choosing skin care/makeup products. I am so thankful for her and all the hard work she does to ensure that her clients receive the best possible outcomes!
- Nathalie L
Working with Laysa was delightful! I have been wanting to have color analysis done for the last few years because I’ve struggled with knowing what colors work best for me and why. I started purchasing many different clothing items in colors I don’t normally go for to test it out myself- until now. Laysa made the process fun, light, and enjoyable. Her presence is warm and her analysis is thorough. I think anyone who is unsure what colors suit them or anyone who wants to simplify their wardrobe would greatly benefit from having a color analysis with Laysa. I have been telling all of my friends, family, and even my nail technician that I am officially a Light Summer! I’m very pleased with my results and it has made planning outfits a more enjoyable experience.
- Samantha M
Laysa is a very talented and creative person. She’s very passionate about what she does. My experience with color analysis with Laysa was wonderful. She takes her time during the analysis and is very thorough, putting a lot of thoughtfulness and diligence into the experience. She describes the process in real time. I would certainly recommend color analysis with Laysa!
- April B
I had a color analysis with Laysa and it was wonderful. The experience was very neat and I learned so much from the whole process and figuring out what colors are best for my appearance. Laysa made it very fun and helped me understand why she was choosing each color and why others colors weren’t my match. I would recommend this to anyone who is trying to learn more about themselves and are interested in learning more about a color analysis. I now have changed a lot of my clothes in my closet and have been receiving a ton of complaints on the colors I am now wearing more!
- Anna K
Laysa was very professional and informative in her process to discover my color season. She spent time looking into my features and analyzing how the colors affected my appearance and I appreciated the education she provided while doing this so that I will be more aware.  I’d recommend this for people wanting to know how to make colors work FOR them instead of against them.
- Madisson D

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